Fashion, art, and cultural identity came together on the Milanese runway with Amorini Art Concept, the Azerbaijani brand founded by designer and creative director Gunay Aliyeva, which took part on September 21 in the Opening Fashion Week Milan, an event organized by Event Savó to mark the opening of Milan Fashion Week.

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Founded with the aim of providing international visibility to designers and creative ventures from different countries, Opening Fashion Week Milan brings to Milan a form of fashion that crosses different languages and cultures. Active since 2015, Event Savó has supported around fifty brands from more than twenty countries over the years, creating opportunities for designers, buyers, showrooms, press, and industry professionals to connect.

The 2026 edition brought together six international creative entities on the runway, offering a glimpse into experiences and creative languages from very different parts of the world. It was a mosaic of sensibilities, cultures, and different approaches to contemporary fashion, reflecting the international spirit of Opening Fashion Week Milan: to create a meeting space in Milan where emerging and independent creative ventures can present their work to an international audience.

Within this dialogue between different identities, Amorini Art Concept opened the show with fifteen looks through which Gunay Aliyeva brought to the runway the distinctive vision of fashion that lies at the heart of her brand.

Fashion, Art, and Culture

For Amorini, a garment is not simply an exercise in style. At the heart of the project is the encounter between fashion, art, and culture, and above all the desire to transfer works of art onto the human body. Paintings and artistic creations become prints, colors, and compositions; the surface of the fabric is transformed into an expressive space, and each garment acquires its own narrative identity.

It is a process that, in a sense, reverses the usual relationship between art and fashion: the artwork does not remain a distant reference from which to derive a decorative motif, but becomes material to be worn. The garment thus takes on the role of a canvas in motion, constantly changing together with the body that wears it.

The name chosen for the brand also reflects this vision. Amorini evokes the “angels of love” and an idea of love understood as an energy capable of transcending space and time. A poetic statement that finds its essence in the motto chosen by the fashion house:

“Wear art, because you are art itself.”

Bringing this creative vision to Milan means entering into a broader dialogue in which fashion can still serve as a means of connecting seemingly distant worlds. This is precisely the vocation that Event Savó attributes to its Opening Fashion Week Milan: to create an international platform for designers and artists and encourage encounters between creative experiences from different cultures.

With Amorini Art Concept, the Milanese runway therefore welcomes not only a collection, but also a distinctive way of understanding the garment: as a surface on which art, memory, and identity can continue to tell their stories.

Gunay Aliyeva

Per info: Opening Fashion Week Milan

Instagram: Opening Fashion Week Milan Ig

Amorini Instagram: Amorini Concept Ig

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