In the world of Jasmine Ypermachou, the concept of fashion takes the form of a mini skirt studded with beads; A world made of elements that coexist with each other with harmony and avant-garde momentum, using sustainable fabrics, modern techniques and (a lot of) hard work.

Let us guide you to discover Jas The Label and the FEMINATURE collection, presented at this year’s Milan Fashion Week. Let’s find out more about the brand and its designer together.

Jasmine: We last spoke a week ago after the show in Milan. Can you tell us how it has evolved since then? And how do you feel about the fact that you had the chance to present your collection in the Capital of Italian fashion?

Since the show I have been speaking with potential buyers and stylists regarding my collection. My social medial channels have grown as I have been sharing show content and building my platform. I am so grateful and happy to have shared my collection in Milan. It was such a good opportunity for me as a young designer and a big achievement in my career! I hope I will have another opportunity to present my brand in Milan and across the world as this was my first ever show.

Before becoming a fashion designer, did you studied in the artistic field? Can you tell us something about that period?

I studied at the University of Technology Sydney (Australia) and completed a Bachelor’s Degree in Design, specialising in Fashion and Textiles. I have loved fashion since I was young, but studying it at university has made my love grow fonder. I have learnt a lot about innovative design, especially through knitting techniques which I learnt and practiced at university. Creating unique knitwear has become my passion as a designer because of this.

Was the idea of creating your own brand born by chance or has it always been a “life-long dream”?

I have always wanted to create my own label, but as a student it has been hard work without a strong source of income. It was not by chance, but was a very long process to build. I tried to be sustainable and source recycled and local materials which allowed me to create all my pieces in high quality. As I create all pieces myself by hand, it took a very long time to finalise this collection. With hard work and determination, also while working full time at another job, I built Jas The Label.

What has inspired your designs?

My designs are always inspired by personal experience and my beliefs. The FEMINATURE collection I shared at fashion week was inspired by femininity and power. It explores the importance of female self-expression and liberation through the adornment of hand beading and knitting techniques. I’m inspired by sustainable designers and slow fashion techniques and make sure I use sustainable materials in my designs.

Can you describe the “JAS the label persona”?

The Jas the Label persona is a confident and eccentric woman. She wears what she wants to wear and dresses to please only herself. She is not afraid to be avant garde, she is proud of her body and wants to break down barriers of gender roles.

Would you change something in the fashion field?

I would change the fashion Industry to be more ethical in design stealing. I have had my designs stolen and copied before and it is very sad having something you worked so hard on to be copied and sold by bigger brands. I wish there were harsher laws and social standards for copying designs, so young small creators can have a greater platform to share their work. And also I wish there was less fast fashion culture. The fashion industry contributes so greatly to the climate crisis and world waste. If we support smaller creators more and mass produced clothing less, then we will all be making a difference.

A lot of people didn’t like the (EVENT SAVO) Fashion Week this year. What do you think about it? What would you have changed?

The Event Savo show was a great opportunity for me as a young designer to share my collection and I am very grateful for this. However, I did believe it could have been better organised, with more rehearsals and order behind the scenes. The venue was also changed with little notice and a lot of the designers felt this had a negative impact on their experience. My designs were sent out in the incorrect order due to lack of time and miscommunication. I personally enjoyed the show, but as a designer, I would have had more rehearsals, and would like all the staff to know the correct details so It could’ve gone more smoothly. For my first presentation, I was glad I was part of the Event Savo Fashion Week show.

Do you think that Fashion is made by collaboration and friendship/partnership or do you believe there’s more competition?

Sadly, I believe that there is a lot of competitiveness among designers. I have had experience with other designers trying to bring me down and being unhappy for my achievements, and it has been very hurtful. I believe we all have something special and different to offer and we should celebrate each other’s work together. I would love to collaborate with people as I believe you can create such unique and advanced ideas with multiple minds. I hope I can have the opportunity to collaborate with textile artists, print designers and other creatives and maybe we could make something special.

Tell us three pillars (brands or people) for you and why did they played such an important role in your life and career.

My mother has been a big support of my career and journey. She always wants me to challenge myself and give my all to my work. She came with me to Milan to support me in the show and I am so grateful she could be with me in something so important and special in my career.

Another support was one of my teachers during my studies at university, as they were able to give me all the creative freedom while also giving me constructive feedback to improve myself. I have grown so much as a designer and ensure all my creations have purpose as a result of their guidance.

A brand that has been an inspiration is Fanci Club from Vietnam. They have such unique designs and a strong focus on sustainability in all their work. While studying at university, I followed them very closely and their ability to empower women in their clothing and use unique shapes and fabrics was very inspiring to me.

Do you think Italy helped you from a working point of view?

Yes, I believe it has given me an opportunity to share my work and meet new people which will hopefully open up work for me. I have a job back in Australia, but I have always wanted to work overseas and presenting my work in Italy has opened the door for this dream.

If you could give an advice to everyone who wants to start a career as a Fashion Designer, what would it be and why?

Fashion is a very competitive and difficult industry so I would say, make sure you stay true to yourself and believe in your designs. People will always be doubtful, but do not let it get to you. If you believe in yourself and follow your heart you will always be successful in fashion because it’s subjective and someone will always enjoy your creations.

What are your plans for the future?

In the future I want to have more support and funds to build Jas the Label into a bigger brand and create a loyal following. I want to continue making innovative knitwear and learn more techniques so my designs can evolve. I hope to become a global designer, and branch out to more countries. My ultimate goal is to make change in the way women can dress in fashion and make women around the world feel confident and beautiful in my collections.

From: https://gouttesmagazine.wordpress.com/2022/10/06/interview-with-jasmine-permachou-the-emerging-australian-designer-who-created-the-jas-the-label-brand/

Chiara Nicole Porcelli

LA CLASSE ANNI ‘80 DI LARA LAVINE

Iniziamo con uno sbocciare di colori anni ottanta. La classe dei foulard attorno al capo stile Gucci e l’hip hop dei pantaloni baggy e le giacche larghe si mescolano nel primo brand che sfila per Event Savó. La particolarità degli occhiali da sole che abbracciano i trend del momento (dalla montatura color bianco al cat eye) contorna  gli outfit e accompagna a braccetto i tacchi colorati. Questi ultimi non solo si intonano e riprendono i colori del look ma abbracciano la caviglia e la fanno risaltare tramite lacci e stringhe.

I COLORI DI TRIBE ALL

LA FEMMINILITÀ MASCOLINA DI MIQUEL TORRALBA

from: https://gouttesmagazine.wordpress.com/2022/09/29/event-savo-da-lara-levine-a-ad-astra/

sofiagorini

LA CLASSE DI WORO

I fiori in tessuto sono la firma del brand Woro e non potevano mancare nei look presentati all’evento. Woro è la prova che i colori scuri non sempre sono sinonimo di tetro, anzi suscitano vitalità e freschezza insieme a particolari dettagli come le frange. Certo non mancano i capi destrutturati e numerosi accessori che rendono la collezione unica e dove è ben chiaro poter riconoscere la filosofia del brand coreano.

L’ETERNA EMMA PUCCI

La forza e la determinazione della designer Emma Pucci prende vita nella collezione proposta per Event Savò. Uno stile anticonformista che va contro ogni tipo di regola, per Emma Pucci tutto è possibile sempre nel rispetto dell’ambiente. Otto outfit che prevedono ampi abiti casual abbinati a pantaloni dal cavallo basso, bomberini e gilet con fantasie a quadri e a righe. Pastiche e oversize rendono il tutto più dinamico, tanto da far spiccare lo stile di Emma Pucci.

From: https://gouttesmagazine.wordpress.com/2022/09/29/event-savo-da-woro-a-hoang-hai/

Event Savó nasce nel 2015, con un solo obiettivo in mente: dare la possibilità agli emergenti e agli stilisti di poter essere visti dai big della moda. Gli eventi di Event Savó si tengono infatti prima della Fashion Week, nella capitale della moda.

Perchè gli emergenti?

Nel mondo dinamico di oggi, emergenti e giovani faticano a trovare lo spazio in cui inserirsi, specie quando parliamo del mercato della moda. “C’é un ampio mercato ancora vuoto – spiega l’azienda – bisogna puntare sugli emergenti dato che ogni anno nasce un nuovo talento; lo stile cambia e la moda si evolve”.

In base a quali criteri vengono selezionati i brand?

La scelta dei brand è sicuramente fondamentale per l’azienda che si, vuole aiutare gli emergenti, ma che deve avere buon occhio e buon gusto nel scegliere coloro adatti alle opining della fashion week.

Ci spiegano: “Scegliamo i nostri brand in base alla richiesta sul mercato, se sono adatti ad essere venduti e in base ai gusti dei nostri clienti che compreranno i vari modelli. Ma anche in base al designer, se ama ciò che fa e se trasferisce la propria passione nel suo brand.”

La scelta deve quindi prendere in considerazione molto fattori e non é affatto scontata! Come Event Savó stesso ci dice, infatti, lavorano “sia per il design ma sopratutto per il cliente finale”.

A cosa punta Event Savó?

“Event Savó vuole dare spazio a designer internazionali, anche in Italia”

Il potere della Fashion Week unito alla forza che solo un emergente può avere, creano un nucleo perfetto e la favola ideale in cui muovere i primi passi. Ma se Biancaneve in queste favola è Event Savó, vediamo i suoi “sette nani” (o meglio, 13) e diamo un’occhiata ai brand che l’azienda abbraccia e ha deciso di prendere sotto la sua ala:

1. L’MANE

Un design che trasmette felicità non solo con i colori accesi, ma anche con le linee morbide e femminili. Le pose disinvolte donano il pizzico di spensieratezza che mancava al brand. “Contemporaneo” e “Slow fashion” sono le parole descrivono L’Mane

2. GEM THE LABEL

Il marchio australiano sostenibile lega natura e moda con fantasie floreali e colori quali lilla, blu notte o azzurro cielo. I foulard accompagnano abiti in tessuto satinato e non solo. I colori si mescolano e la delicatezza si abbina alla scelta perfetta degli shooting, che mostrano la delicatezza e l’eleganza del rapporto tra moda e ambiente – che al giorno d’oggi acquista se ore più importanza.

3. LARA LAVINE

Voliamo nel paese della birra, della magia, in cui Lara Lavine diventa il portale di Narnia che collega il mondo dell’arte al mondo della moda. I foulard accompagnano abiti femminili. Da abiti perfetti per il lavoro ad abiti creativi che sono come le tele per gli artisti, il brand é l’arte perfetta che non vediamo l’ora prenda vita in passerella.

4. TORRALBA

In Spagna, Miquel Torralba si diverte tra fili, bottoni e tag,ia e cuci. La ”guerrilla” tra il brand e le regole della moda é evidente; la ribellione dei tagli, l’intreccio degli stili, i colori sobri affiancati da uno stile eccentrico: Miquel Torralba stupisce con i suoi incastri perfetti!

5. JAS THE LABEL

Staccandoci dai nostri tempi, entriamo in un mondo che si affaccia quasi all’Y2K, un mondo un po’ anni ‘90 e 2000. La designer Jasmine dedica fantasie particolari e innovative sia per donne e uomini che vanno alla ricerca di qualcosa di diverso e ricercato. Un brand che tra corsetti, perle e pattern riesce ad unire più epoche!

6. AERA

Il cupo che rabbrividisce, ma dalla bellezza. Il rosso e l’essere contorto del brand, crea nel pubblico un sentimento di stupore misto a paura: forse potremmo parlare di sublime. Aera porta in passerella un elegante nuovo: l’elegante della femme fatale, della sirenetta di Ulisse. Importante anche l’attenzione ai dettagli, dal trucco al reggicalze!

7. WORO

Ultimo ma non per importanza; voliamo in Corea del Sud. Woro ci dimostra che colori cupi non sono sinonimo di colori spenti e bui. Le colorazioni piú scure si sposano perfettamente con il puzzle di orsacchiotti che creano una nuova fantasia mai vista prima d’ora: la nostra infanzia inserita in un’ottica elegante, che desta curiosità nel cuore del pubblico. Ai fa infatti difficoltá a distogliere lo sguardo dagli abiti innovativi del brand!

8. FRAMMENTO

Il brand italiano crea un senso di stranezza estetica. Un’estetica delicata e
minimalista quanto ricca di particolari e dettagli: dai colori che ricordano la
natura ai modelli con trucchi suggestivi e più “out of the box”. Frammento ci
riporta all’Italia di “Chiamami col tuo nome”; come se ci trovassimo in una Crema del passato, che ci ricorda le nostre case, le nostre nonne e la loro forza storica.

9. EMMA PUCCI

Emma Pucci é la stilista italiana che vorremmo avere tutti come vicina di casa. Uno spirito simpatico, che prende la moda con tono ironico e riesce a catturare il pubblico con colori, fantasie e sopratutto sarcasmo. Indipendentemente da linee e pattern, Emma Pucci riesce a rendere ogni capo vivo a modo suo.

10. HOANG HAI

I tagli mascolini, lo sguardo penetrante dei colori e i corpi femminili evidenziati: il brand vietnamita riprende una donna indipendente e forte, dal carattere apparentemente impenetrabile, ma che si svela essere uno scudo per una personalitá sensibile. Il brand vuole prendere ogni imperfezione e trasformarla nella bellezza senza filtri.

11. AD ASTRA

Il brand londinese – che ha in realtá origini italiane – riesce a creare novitá senza nuocere al nostro pianeta. Da cappelli di paglia a pantaloni che scendono dritti; da colori accesi e aranciati, a colori grigi e nude.

12. HYPH_N

Una moda minimalista australiana. Fatta di intrecci e dettagli leggermente oversize, Hyph_N veste una figura misteriosa che incuriosisce il pubblico. I contrasti diventano importanti per il brand, che alterna nero e banco a scale di grigi. É la prova che i celebri “vestiti larghi” che amiamo metterci d’inverno, non mancano affatto di femminilitá!

13. TRIBE ALL

Siamo in Scozia e Trib All cerca di includere – e ci riesce – le diversità culturali. A partire dalle stampe, fino ai modelli in passerella: ogni dettaglio é un abbraccio alle diversità e alla loro bellezza in quanto tali.

The OPENING Fashion Week presso Milan, after a long period of forced detention, returns successfully on 20 September at the Milan Cafè in Via Procaccini 37. The collection of brand Elena Savò, a popular brand opens the show.

The creative director of the brand Elena Savó: “fashion”, a passion that was born as a child

The great passion that Elena has for fashion is born when she is only a child. At the age of five she organized her first fashion show for family members. She offers her small creations within an idyllic setting, where she also performs in songs and dances. Her love for art and fashion as well as her aptitude for organizing events immediately emerged. The studies followed help her to deepen and enrich her knowledge in the field of fashion, proving to be fundamental for her activity as an entrepreneur and designer. Today Elena is an appreciated designer and an excellent business woman.

“Elena Savó”, a brand with a casual chic style

A casual chic style distinguishes the “Elena Savó” brand, which focuses on practical and comfortable garments but at the same time refined, refined and cared for in detail. The woman who dresses “Elena Savó” is strong and emancipated, elegant and sophisticated, but above all practical and independent. For this reason Elena has devised, in her marketing strategy, a fast and effective product sales solution, capable of saving her customers time. In a form containing the pre-established measures, each woman can register her own. The customer therefore does not necessarily have to go to the showroom to try on the dress: the garment will be tailor-made and then delivered. Practicality, speed and time saving are fundamental prerogatives for Elena and her team, who with these precautions meet the needs of today’s woman.

“Recycling refresh” by Elena Savó

The long-awaited event of the Opening Fashion Week “Recycling refresh”, the new collection by Elena Savó, opens. The main theme immediately emerges from the name of the collection: recycling. The collection was born from the idea of ​​a family on the go, where a brother and sister can exchange a jacket or another item of clothing without any problem. “Recycling” therefore understood as interchangeability, but also as the use of the same garment in different contexts, ranging from casual to elegant. Elena’s creations accompany the woman every day of the week, on every occasion and in every event.

by Francesca Damante https://instagram.com/francesca_damante?utm_medium=copy_link

GC&VR: Giorgia Cicatello and Vintage Revenge

GC&VR was born from the union of two brands: “Giorgia Cicatello”, by Giorgia Cicatello, and “Vintage Revenge”, by Gianmarco Costella. The young designer Giorgia, after having completed artistic studies, realizes her dream by creating a brand that bears her name. His creations are unique and highly original garments, the result of continuous textile research and experimental innovations. She designs and manufactures his garments personally, taking care of them in every detail. Gianmarco Costella, an eclectic Apulian designer, approached the world of fashion about six years ago, after a past as a computer technician. Vintage Revenge offers unique pieces that, through colors and symbolism, become bearers of the ideals and dreams that Gianmarco nurtures and wishes to convey. These two young talents have combined their passion and enthusiasm in a single brand, which fully enhances their creativity and experience.

GC&VR presents Fusion

Fusion, the name of the collection presented at the OPENING Fashion Week by Event Savó presso Milan, explicitly reflects the concept of the merger operated by the two young designers.

The brand’s creations are the result of the union of two different styles which, combining harmoniously, express the worlds of the two artists in an excellent way. Giorgia’s dresses with elegant lines and soft colors are combined with Gianmarco’s particular streetwear jackets, giving life to a very seductive and captivating result. The unisex cut jackets are oversized and colorful, and each of them, through a carefully studied symbolism, expresses an important meaning. The woman who wears such an extravagant jacket over an elegant dress does not want to go unnoticed, she is confident and has character. Very attentive to the concept of eco-sustainability, the two artists also use recycled materials.

Creativity and freedom of expression in Fusion

This collection proves to be a hymn to freedom of expression and creativity. Each garment has its own story, each creation wants to strike the eyes, but also to dialogue with the soul of those who admire it. The two designers strongly believe in their project. With passion and tenacity they reach the hearts of their customers, interacting with them revealing their whole world, made up of skillful expertise and strong emotions.

by Francesca Damante https://instagram.com/francesca_damante?utm_medium=copy_link

On September 20, the OPFW– OPENING Fashion Week by EVENT SAVÓ hosts Ivygroovy, an all-Italian brand.

Ivygroovy, the fashion brand of the designer Simona Agnello, fully reveals its Sicilian origins, showing the colors and light of the splendid Mediterranean island on the catwalk. The brand name expresses the essence of the artist’s message. Ivy is the tenacious ivy plant that climbs high in search of light and vitality. The term groovy instead acquires the particular meaning of empathy, the same that the designer wants to establish with all those who admire her creations. Complicity and friendship are in fact considered essential principles for building a solid relationship of esteem and trust with customers.

Lucky Catrina by Ivygroovy

The name of the collection presented, “Lucky Catrina”, evokes an iconic character of Mexican mythology, which nevertheless recalls some Sicilian traditions and suggestions in its connotations. The lucky Catrina, despite her appearance, is a positive symbol for Mexicans: she represents femininity and strength at the same time. Some details of his clothing recall the decorations of the Mexican altars, but also the local ornaments of the votive shrines that color some Sicilian streets. The horizons widen, the myths mix, the near and distant traditions make up a mix of suggestions that enchants and makes you dream.

Features and design

The Sicilian atmosphere, with its colors and suggestions, is fully evident in Simona Agnello’sgarments, sometimes only in simple but significant details. However, the collection also shows the interest with which the designer looks to the 70s and 80s. She skilfully combines the aesthetics of the golden years of rock with more contemporary styles. In fact, Simona loves to connote the soft and sinuous lines of women’s dresses with strong and decisive details. Some details of men’s fashion, such as the broad shoulders reinforced with shoulder pads, contaminate the femininity of some of his creations, breaking down the barrier between the two worlds. Another noteworthy innovation is the presence of garments in one size, but easily adaptable to any size thanks to the soft and sinuous fabrics. The green color and tropical prints, which characterize some outfits, finally reveal optimism and confidence in the future.

The dream of a color world

The collection presented by Simona Agnello expressed her roots, her inner world and her creativity in an extraordinary way. On the catwalk they paraded clothes designed especially for a woman who knows how to dare and stand out, with an eccentric and original style. However, on the catwalk, in addition to the splendid creations, the star of the show was the dream of an ever brighter and more colorful world.

by Francesca Damante https://instagram.com/francesca_damante?utm_medium=copy_link

Valentina Poltronieri is a young designer who in 2017 founded the brand that bears her name. The passion for the world of fashion is innate in her. Specific studies allow her to improve and know all the techniques useful to pursue her goal. The style of the brand is young, fresh, glam and colorful. In fact, Valentina loves colors, which with their innumerable shades paint and characterize her clothes. Suggestive shades of color also arise from the memory of travels to distant lands. Valentina defines herself as a traveling designer, the garments of her collections evoke as if by magic the images that remain etched in her heart. The designer’s eye is always ready to capture every novelty and every detail, which is then the subject of future projects. The creative flair makes current designs, styles and symbols of the past.

Shades of Soul at OPFW 

Valentina Poltronieri at OPFW OPENING Fashion Week by Event Savó presso Milan, presents her new Shades of Soul collection. The journey into the seductive Marrakesh, with the shades of its sunsets and the colors of its mosaics, has inspired every piece of this collection. The images of the mosaics, which Valentina also proposes in a “deconstructed” way, embellish each of her creations, together with the skilful use of color.

Valentina Poltronieri, a “made in Italy” brand

The garments in the collection are practical, comfortable and with simple volumes, able to satisfy the needs of all women. The attention to detail, the choice of fabrics and tailoring convey a story made of passion, craftsmanship and Italian spirit. The woman who dresses Valentina Poltronieri is strong, emancipated and wants to be noticed even in everyday life.

The fantastic magic of travel, suggested by Valentina during the fashion show, envelops the viewer and leads him by the hand in the enchanted and exotic landscape of Morocco.

by Francesca Damante https://instagram.com/francesca_damante?utm_medium=copy_link