L’ articolo che andremo ad elaborare verterà sulla caratteristica fondamentale del brand Anu Rieberg: l’ ecosostenibilità.
Questo suo approccio del fashion verrà messo in relazione a quello che si sta sviluppando nel mondo dell’architettura.
Analizzeremo quest’etica di entrambi i settori, mostrandone punti in comune e differenze, ma sottolineando che ormai la responsabilità verso il nostro
Pianeta è un punto fermo del futuro a cui stiamo andando incontro. Sostenibilità e zero waste declinate in tutti i modi ed in ogni settore, nella moda come
in architettura, come etica così come lifestyle.
1. How was your passion for fashion born? A bolt from the blue or a passion that you have always carried inside?
My passion for fashion has always been there, it has been growing with me. I never wanted to do it just for doing something, I took my time to get
all the elements right and to combine the fundamental ideas and details that I love. Fashion through a sustainable lens is the only possible way for
me.
2. In which parts of the creative process does your Italianness emerge and in which Mexico?
As I said before I guess they emerge equally. I think my italiannes comes when I get to the tailoring/sartorial side of my job, in which I like to use
simple and minimal cuts, and that idea of ‘diva’ from 60’s italian movies. The latino side it’s in the colors and prints; my grandma has this amazing
house with a lot of embroideries made by her of Frida Kahlo, la Virgen de Guadalupe and of course Elvis and I guess it really influenced me as I was
growing up.
L’ articolo che andremo ad elaborare verterà sulla caratteristica fondamentale del brand Anu Rieberg: l’ ecosostenibilità.
Questo suo approccio del fashion verrà messo in relazione a quello che si sta sviluppando nel mondo dell’architettura.
Analizzeremo quest’etica di entrambi i settori, mostrandone punti in comune e differenze, ma sottolineando che ormai la responsabilità verso il nostro
Pianeta è un punto fermo del futuro a cui stiamo andando incontro. Sostenibilità e zero waste declinate in tutti i modi ed in ogni settore, nella moda come
in architettura, come etica così come lifestyle.
1. How was your passion for fashion born? A bolt from the blue or a passion that you have always carried inside?
My passion for fashion has always been there, it has been growing with me. I never wanted to do it just for doing something, I took my time to get
all the elements right and to combine the fundamental ideas and details that I love. Fashion through a sustainable lens is the only possible way for
me.
2. Where does your inspiration in Japan come from? Family bond, a trip or a simple personal inclination?
My love towards Japan came from an early age when I saw Studio Ghibli’s animation called Princess Mononoke. The simple, but technical beauty
of the clothing I saw there and the love story between nature and our souls, it just drew me in. The more I saw Hayao Miyazaki’s films the more I
found myself thinking about the connection and concept that helps us express ourselves in this madness called life while being in harmony with
nature.
3. Was there a situation or a moment in which you understood the strength of your idea in order to create a brand?
After finishing the university I went to work for a sustainable brand, where the whole concept was based on upcycling. During these two years I
visited manufacturers in Asia and saw the environments garment workers work in and it gave me an amazing overview of the fashion industry. It
broke my fantasy world and gave me purpose. I knew that if I really want to make it in this industry and not only as a designer but also as a human
being, I need to find a way that feeds my soul and not just tears it apart.
4. How did you take the world of Japan and make it your style?
When I think back I see clearly that I basically devoted my four years in university to the world of Japan. Every assignment I got I found a way to
write, read and learn more about the traditions of Japan. Even one essay that I originally had to write about the Renaissance period in Europe I
somehow managed to write about the Edo period in Japan. I had so much respect and admiration towards them that I needed to learn and understand
it all to be able to feel at peace by using their traditional elements in my own style.
5. The classic kimono has many layers, is stiff and very complex to wear. You are inspired by Japanese clothes, but your lines are soft, extra
large for maximum comfort: how did you distance yourself from your source of inspiration?
I did such a deep dive in the beginning with my research during these four years and I felt I needed to breathe through it to find the balance for
myself. One thing I learned is that Kimonos are used not only for special occasions but for leisure time as well and the differences are in small
details. Therefore I saw an opportunity to create designs that have no need to be categorized and do not categorize the wearer, but rather support
us.
6. Where does your brand’s eco-friendly approach come from? Does it belong to the mentality of your native country or does it always
come from a love of Japanese culture?
I think my brand’s eco-friendly approach is a combination of my native country (Estonia) and Japanese culture, because they both carry key values
that have moulded my brand. It has been such an obvious choice for me that when I think about it, it’s even hard to imagine it in any other way. I
live by the mentality that if you do something then do it with everything you got and be true to yourself, only then it’s truly worth it.
A combination, this past collection I selected motifs created by the artisans as I appreciate highly their creativity. In the future, I would like to further
my collaboration with the artisans by experimenting different textiles design ideas that I have in mind.
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