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On September 20, the OPFW— OPENING Fashion Week by EVENT SAVÓ hosts Ivygroovy, an all-Italian brand.

Ivygroovy, the fashion brand of the designer Simona Agnello, fully reveals its Sicilian origins, showing the colors and light of the splendid Mediterranean island on the catwalk. The brand name expresses the essence of the artist’s message. Ivy is the tenacious ivy plant that climbs high in search of light and vitality. The term groovy instead acquires the particular meaning of empathy, the same that the designer wants to establish with all those who admire her creations. Complicity and friendship are in fact considered essential principles for building a solid relationship of esteem and trust with customers.

Lucky Catrina by Ivygroovy

The name of the collection presented, “Lucky Catrina”, evokes an iconic character of Mexican mythology, which nevertheless recalls some Sicilian traditions and suggestions in its connotations. The lucky Catrina, despite her appearance, is a positive symbol for Mexicans: she represents femininity and strength at the same time. Some details of his clothing recall the decorations of the Mexican altars, but also the local ornaments of the votive shrines that color some Sicilian streets. The horizons widen, the myths mix, the near and distant traditions make up a mix of suggestions that enchants and makes you dream.

Features and design

The Sicilian atmosphere, with its colors and suggestions, is fully evident in Simona Agnello’sgarments, sometimes only in simple but significant details. However, the collection also shows the interest with which the designer looks to the 70s and 80s. She skilfully combines the aesthetics of the golden years of rock with more contemporary styles. In fact, Simona loves to connote the soft and sinuous lines of women’s dresses with strong and decisive details. Some details of men’s fashion, such as the broad shoulders reinforced with shoulder pads, contaminate the femininity of some of his creations, breaking down the barrier between the two worlds. Another noteworthy innovation is the presence of garments in one size, but easily adaptable to any size thanks to the soft and sinuous fabrics. The green color and tropical prints, which characterize some outfits, finally reveal optimism and confidence in the future.

The dream of a color world

The collection presented by Simona Agnello expressed her roots, her inner world and her creativity in an extraordinary way. On the catwalk they paraded clothes designed especially for a woman who knows how to dare and stand out, with an eccentric and original style. However, on the catwalk, in addition to the splendid creations, the star of the show was the dream of an ever brighter and more colorful world.

by Francesca Damante https://instagram.com/francesca_damante?utm_medium=copy_link

The OPENING FASHION WEEK by EVENT SAVÓ presso Milan is the extraordinary event that kicked off the highly anticipated MilanoFashion Week on 20th September. The world of fashion, after the long forced stop, turns back the spotlight on the catwalks and makes the city dream again. And thanks to the Event Savóagency, the dream of young emerging and talented designers is also realized.

EVENT SAVÓ enhances national and international talents

EVENT SAVÓ supports and enhances talent at 360°. The designers who parade on the prestigious catwalk of the Opening fashion week converge in Milano from all over the world. Also this year the combination of different cultures and traditions has given rise to a show that is as fascinating as it is engaging. Each artist has expressed his personal message through an absolutely original language and style. The public, other than beauty and creativity, has fully understood the values ​​and ideals that characterize every single creation that has paraded on the catwalk. A parade of colors, styles and traditions characterized this special event, which has the important merit of having introduced twelve young artists to the general public.

Elena Savó, impeccable organizer of this event, opened the event by presenting her collection. Her “casual” and “chic” creations dress a modern woman who wants to appear elegant, but at the same time feel comfortable and suitable for all circumstances.

The QbyQs brand, created by Que Shebley, offered men’s shoes and also women’s shoes for the occasion, suitable for any occasion, elegant and refined. The collection features pieces that are very different from each other in terms of color, material and type of workmanship, as each one represents the product of different places and cultures.

The outfits from the «Fusion» collection of the GC&VR brand brought a breath of pure originality to the catwalk. Each garment represents a perfect fusion between elegant style and neutral colors of the designer Giorgia Cicatello, and the streetwear style of Vintage revenge by Gianmarco Costella.

The BENVE brand by Anita Benve, with the «The joy of nature» collection, illuminated the catwalk with an explosion of bright and brilliant pastel colors. The power of color and freedom emanates from each garment, creating a pleasant enveloping atmosphere.

Subsequently the catwalk is illuminated by the beautiful dresses of EYEBE by Christelle Eyebe where the gold color is the protagonist.

The Sicilian designer Simona Agnello with her suggestive creations showed the colors and lights of her splendid island with the Ivygroovy brand. «Lucky Catrina» is the name of her collection, which dresses a woman who is feminine but at the same time strong and determinate, just like the iconic character of Mexican mythology. The charm of the 1920s dominates in Rebecca Fiorini‘s «Her» collection. Many details of these dresses, which are inspired by the famous novel «The Great Gatsby», are made with recycled material.

The young Valentina Poltronieri tells the love for travel with her «Shades of Soul» collection. In particular, the memory of a stay in the seductive Marrakech emerges, with the colors and suggestions linked to this enchanted place.

From the charm of Morocco to the ultra-modern Hong Kong with the brand of the designer Louise, PSY LAU. The predominant colors are yellow, black, green and the menwear collection impresses with its innovative details.

The designer Tamara Zeidan with the MARA brand gives intoxicating emotions that come from her homeland, Lebanon. Each item in the collection tells a story that brings us to the East.

Elena Garcia with her Sunday Morning brand closes the fashion show with an explosion of colors.

It is a particularly captivating collection, influenced by her London experience, as she herself stated.

Exposition

The exhibitions offered unique and exclusive pieces. Particularly original and captivating are the accessories and bags from the Elena Savó collection and the QbyQs shoes. The innovative and colorful jewels of Vanella have created a pleasant contrast with the more classic and elegant cut ones of Artfusion Como, the perfect symbol of handmade.

Artfusion Como @artfusion.como

Elena Savó accessories @elenasavo_fashion

QbyQS @qbyqs

The “ OPFW— OPENING Fashion Week by Event Savó» presented many young talents to the general public. They have contributed, with their art and creativity, to write an important new page to add to the compelling book of the world of fashion.

by Francesca Damante https://instagram.com/francesca_damante?utm_medium=copy_link

THE DESIGNERS SHOWCASE: EVENT SAVÓ AT THE FASHION WEEK 

EVENT SAVÓ AT THE OPENING FASHION WEEK

in collaborazione con

EVENT SAVÓ INFO@EVENTSAVO.COM

INSTAGRAM @EVENTSAVO

EVENT SAVÓ participated in the OPENING Fashion Week presso Milan. An appointment that has accompanied us since 2015, twice a year, with the presentation of many creative talents and their brands.

OPFW — OPENING Fashion Week is a very important day that gives the company the opportunity to make itself known, and present designers to the world, supporting them and helping them to make their dreams come true.

EVENT SAVÓ IS A COMPANY THAT WORKS EVERY DAY TO MAKE EVERYTHING BETTER.

Each member has the opportunity to express his opinion, to propose her ideas; the aim is to promote talents, push them to get involved and help them fight for their dream: behind every talent there is a person eager to make it happen; but it’s simple, you can fight to make your dreams come true and make sure they don’t just remain bizarre ideas in your head. Indeed, it is up to us to choose, but surely EVENT SAVÓ will be happy to help you make your dream come true.

Everyone is looking for their own path, everyone is willing to do a lot to achieve their desires, everyone has a choice, everyone can make a difference. We are talking about young creatives, great dreamers, capable of transforming their ambitions into reality, among them:

PAOLA FILIPPONE

Great woman and great designer, devoted to fashion for as long as she can remember; she is grateful to herself for what she has accomplished, but grateful for the path she has come and which she is still taking, aware of the opportunities she has had; she is grateful to her dad and her beloved daughter Carolina, to whom she dedicates her success.

ALICE PONS

Designer known for her magnificent corsets, the basis of her collections and who reinvent historical models to give life to modern garments. Her collections aim to take traditional elements of antiquity and drag them forcefully into the modern era through a bold and innovative design.

IVONA SKELO

Young Australian designer, a lover of candy pink and an impeccable taste; Ivona is working on a new collection inspired by love. A collection therefore that will surely make each of us dream.For info, visit the website: https://www.eventsavo.com/

From: https://pinkmagazineitalia.it/rubriche/blog/25141/